The McAllen Holiday Parade has been named the Best Parade in the World and the Best Parade in Texas by international and state event industry organizations. The 2024 McAllen Holiday Parade presented by H-E-B and powered by Bert Ogden Fiesta Dealerships, Reliant Energy ®, McAllen International Airport, Lone Star National Bank and South Padre Island  will kick off with Christmas in the Park and […]